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Paid Ads
SaaS B2B Lead Generation
Google PPC campaign for a Bangalore B2B SaaS company that delivered 5.1x ROAS and cut cost-per-lead by 40%.
The Challenge
Google PPC campaign for a Bangalore B2B SaaS company that delivered 5.1x ROAS and cut cost-per-lead by 40%.
Our Strategy
The SaaS client was burning budget on broad match keywords with no negative keyword list. We rebuilt from scratch — exact match keyword clusters, competitor bidding strategy, custom landing pages per ad group, and full conversion tracking via GTM. In 6 weeks, qualified demo bookings tripled.
Expertises Delivered
Google Ads
PPC Strategy
Landing Page CRO
Conversion Tracking
Verified Results
5.1x ROAS
5.1x ROAS
-40% CPL
-40% CPL
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