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Email Marketing
February 28, 2025
7 min read
Email Marketing Automation That Generates Revenue While You Sleep
Email is still the highest ROI digital channel. Here's how to set up an automation system that nurtures leads and drives sales 24/7.
Why email automation is essential in 2025
With social media reach declining and paid ads getting more expensive, email remains the most cost-effective way to communicate with your audience. Average email ROI: ₹42 for every ₹1 spent.
The 5-Email Welcome Sequence
The moment someone joins your list, they're at peak interest. The welcome sequence is your highest-performing automation. Send email 1 immediately, email 2 on day 2, and emails 3-5 spaced 2 days apart.
The Abandoned Cart Recovery Flow
For eCommerce, an abandoned cart sequence (email at 1hr, 24hr, and 72hr) recovers 15–25% of lost sales on autopilot.
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